Conference for conceptual brand watch


Swiss independent watch brand 88 RUE DU RHONE Yu Lu table brand new concept conference gorgeous bloom, a different kind of brand activities opened the gorgeous curtain. On the day of the event, Alexander Hoffet, official of the Consulate General of Switzerland in Shanghai, Pierre Bernheim, co-founder and CEO of 88 RUE DU RHONE, and dozens of VIPs and media from all walks of life jointly witnessed the inheritance and re-creation of the brand . The brand concept conference released “not the same fireworks” theme, on the one hand for the 88 RUE DU RHONE Yu Lu table future style of the Chinese product pointed out the direction, on the other hand also shows that the brand’s vigorous development, as fireworks Gorgeous as charming, showing a brand new vitality of this young brand.

88 RUE DU RHONE Yu Lu table is not only a collection of art, but also the representative of personality; both dress essential, but also beasts of the party; contains the wisdom of the digital era, while full of flavor of the fashion hall … dominate the world peerless. This independent brand from Switzerland, in the modern watch world opened a new legendary chapter. As a grandchild of watchmakers Raymond Weil, Pierre Bernheim not only perfectly inherits the Swiss-made craftsmanship but also temper and elevate the craftsmanship of “Made in Switzerland” to perfectly integrate the eternal and modern trends Extreme. Once the brand is available, it has become the favorite of young dreamers in the 21st century.

In the ultimate classic appearance, 88 RUE DU RHONE Yu Road table control and detail of the details of the control revealed all the secrets of the secret, which is the ultimate classic alchemy of history, the absolute understanding of the modern fashion trend, for the self-soul Profound analysis. In recent years, fashion circles frequently appear the details of the design, that touch of unique surprise people always irresistible. This caretaker became a symbol of the wearer, leaving the wearer to stand out.



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Mido best-selling series of watches


Mido, Switzerland famous watch brand, founded by George Schaeren in Zurich, Switzerland in 1918. Mido name comes from the Spanish “Yo mido”, which means “I measure.” Mido’s watchmaking philosophy is a combination of timeless design and practical functionality, rather than follow the trend, to create long-time watches with high quality materials, accurate movement and excellent water resistance. Mido watchmaking philosophy is the combination of timeless design and practical function rather than follow the trend. The real design is more than the fashion trend more affordable test.

Mido watches models both original design and professional features, the next five classic series have their own characteristics, including the Observatory certified watches, immortal architectural All Dial series, the classic retro Commander series, solid and reliable Multifort Series, unique and elegant Baroncelli series and the sporty Ocean Star series offers a great variety of choices, has been deeply loved by consumers and collectors and sought after.

The birth of the helmsman series in 1934 marked a milestone in the history of Mido. As its name implies, this timer has a strong performance, has been highly appreciated and recognized. Its performance is confirmed under high stress test. His creator, Watts Salon, the son of the founder of Mido, was a Swiss Air Force officer during World War II, when he tested the helmsman under harsh conditions. His technology and aesthetic appearance, let people see the elegant, suitable for everyday wear military watches. For 70 years, the helmsman series has always been a symbol of perfection and classic permanence.



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Exclusive tailor made watch for your better half


This year’s “balance” is seriously inadequate. Valentine’s Day is coming to a new year. Between the couple began to think about what gift to send to each other. In many gifts, watches are often the best choice, because it contains a wealth of meaning. Send watches, not only means the love of “confession”, but also means “every minute and second” with her (him) together. In view of this, WM Watch (Welly Merck) Willie Merkel launched a unique “Love custom-made” watch to help users love the name, love aphorisms even couple engraved on the watch.

WM watch launched this customized service, by users around the world welcome. In order to give her a surprise on the girlfriend’s birthday, Brooke, an Australian user, quietly customized a WM watch and carved the pictures of their kiss on the watch’s cover. Surprise after receiving a gift, his girlfriend touched by his unique style of romance.

Boys like a girl, but ashamed to express, at this time to send her a watch, as a tactic of confession of love, is very suitable, but also very much in line with the Chinese subtle way: the table is confession. Even if a beloved girl accepted it unknown, you explain to her later, she will feel very warm and romantic.

Giving watches to girlfriend, there are many wonderful symbolic significance. For example, to send her watch to her, representing you are willing to go through her life with her every minute of the second, all the time to her, not only every day to see, and always see, all the time to accompany .



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TAG Heuer smart watch debuts in Chengdu


On December 18, TAG Heuer store in Chengdu, the reporter saw a smart watch, clerk said that this is the latest TAG Heuer smart watch, in addition to changing the different dial, but also to find the nearest restaurant, check Weather, booking taxi and other lifestyle services, which is also the first appearance of Tiger Accor smart watches in mainland China, the current market in Chengdu sales than expected.

It is understood that the TAG Heuer Connected Modular 45 smart watch, jointly developed by brands and Intel (Intel) and Google (Android), equipped with Android Wear 2.0 system to support local applications, to provide users with a better experience.

Payment function replaced by PayPal Android Pay, you can use the QR bar code payment; navigation function from Google Maps to “Sogou map”; “Keep” to replace Google Fit tracking fitness activities; Google Voice Search also changed to China’s local “go out to ask “. Other Chinese local apps with millions of users are available for download through the Q & A store in the watch.



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Fashion trend around men’s wrist


The so-called daughter easy, taste hard to get timely to get a trend point is one of the ways to reflect the good taste of men. When you are still pursuing only wearing a watch is enough to reflect the personal taste of the realm, but it has been in Instagram butt blowing a watch + bracelet mix and match style: Europe and the United States men wearing such tide brand watch as DW Outside, will be accompanied by a similar KJP bracelet material superimposed, so elegant way to stack up, it is worth a try.

KJP bracelet use of marine rope as the main body of cotton, after full of creative weaving and collocation, you can wrap one to four loops on the wrist, forming a stacking effect. If at this time your watch strap is just a single layer of nylon material, you can in this multi-level bracelet with the look more cool and full. The leather strap, you can also choose a single lap bracelet, the gold part of the anchor and the watch on the metal part on one side, to achieve the same effect. Of course, fashion boy with a variety of new ideas how to stick with these two kinds of it, look at the more dazzled KJP instagram related to know.

On instagram and other social networking sites, many fashion people will be used to match KJP bracelet DW watch. We all know that DW watches that have a landmark college-style nylon strap makes it a popular watch for many people sought after trends, and this popular KJP bracelet, is also the best lvy ivy campus style.



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Why is it so hard to repair broken watch nowadays?


The more watches you touch, the more you buy, the more you look at, the more you play, the more you will end up on this issue and start tangling: Aftermarket. There have been friends said that the core competitiveness of Rolex is the sale, some people say that the core competitiveness of Patek Philippe is the sale. Because the watch is a high-precision object, it is not a scrapped product. When a large number of watches are produced and flowed to the market, there is a huge demand after sale. After-sales, in all walks of life are ubiquitous, some groups / brand after-sales, is to enhance the brand services and set up, not for profit purposes, and most after-sales, is already a for profit sector.

Today, we do not talk about the after-sales service such as friends and relatives. In fact, we have talked many times before. I have sent many related articles to our forums and forums. So this time, I talked about the sale or repair of this market. Aftermarket is a very interesting thing, these years as the domestic market by leaps and bounds, the aftermarket industry has become bizarre. After-sales Generally speaking, we refer to the official after-sales, but because of the small number of official after-sales, many cities do not, and because of the long cycle, high cost and can not fully meet the aftermarket whole market, therefore, The wind and water. In fact, it is very difficult for any one trade or government to completely monopolize the market. Otherwise, it may be suspected of monopoly. However, it seems that such a trend is now happening.

In many foreign reports, have pointed out such a problem, perhaps this problem is not prominent at home. In fact, we all know that many foreign distributors and brands have very close ties, and many of them already have hundreds of years of cooperation. This close cooperation has brought a lot of positive benefits to both parties and also started more cooperation with the exception of retail agents, such as after-sales service. This is very easy to understand, because as an ordinary consumer, bought a watch from a certain place, of course, hope to get the store to buy after-sales, even if the remote purchase, but also want to get to the local brand store to go Aftermarket, rather than having to find official sales, this is the common sense. However, now the major watch groups, almost in the hands of after-sales control in their own hands, very few authorized third parties.



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Nokia Steel HR smart watch


Mention Nokia are more familiar with their mobile phone products, despite the fact that Microsoft has been acquired, but now the brand by the HMD company re-operation and then returned to us, in fact, for today’s Nokia everyone do not have to worry about will become bad because the HMD company is also from Founded by a group of former Nokia, the products basically maintain their original style and philosophy. Then they acquired the French wear equipment brand Withings, into the wear equipment market.

Then Withings equipment renamed Nokia, has been in the country and started sales. The brand recently unveiled a smartwatch called the Nokia Steel HR, with richer screen displays, heart rate sensor capabilities, and more compared to previously released products. Has started in the domestic electricity supplier page pre-sale, the price is about two thousand yuan.

This product uses the shape of a traditional watch, round dial design, but equipped with a small round screen that can be used to display calls, SMS, event reminders, alarm clocks, calendars, timetables, heart rate, battery power and calories and other information . Be regarded as a combination of the characteristics of traditional watches and smart watches.

According to the official introduction, this product uses photoplethysmography to maintain the accuracy of heart rate during exercise by using optimized algorithms to support and automatically recognize ten different types of sports including tennis, centering, dancing and running.



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Smart bracelet has developed the market of wearable device


2017 is nearing completion. Looking back to the wearable device market of the past year, the smart bracelet will undoubtedly be the biggest winner if shipments are taken as the reference standard.

International data research firm IDC recently released a report, the global wearable device shipments this year is expected to be 1.132 billion units in 2021 will reach 222.3 million units, a CAGR of 18.4%.

Among them, the basic smart bracelet shipments this year is expected to be 45 million, accounting for 39.8% of the overall wearable device market, and by 2021, is expected to be 47.7 million shipments, the overall wearable device market 21.5%.

From the above data is not difficult to see that the smart bracelet is still the market’s most recognized class of wearable devices. However, we also noticed that the growth curve of such devices will gradually stabilize in the future.



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Nearly 32 million smart watches were sold this year


Currently, the most popular wearable devices are some basic smart bracelets such as the Millet Bracelet and Fitbit Charge. But IDC pointed out that such products will maintain a low one-digit gain over the next four years.

By contrast, smartwatches (basic watches and smartwatches) will become mainstream, with shipments reaching 195.5 million by 2021, compared with 61.5 million this year. This is mainly due to more vendors and more features (such as cellular networks) to join.

By category, the basic smart bracelet shipments this year is estimated at 45 million, accounting for 39.8% of the overall wearable device market. The 2021 shipments will reach 47.7 million, accounting for 21.5% of the overall wearable device market.

This year’s shipments of basic watches are estimated at 29.9 million units, accounting for 26.4% of the total wearables market. The 2021 shipments will reach 78 million units, accounting for 35.1% of the overall wearable device market.

Full-featured smartwatch shipments this year is estimated at 31.6 million units, accounting for 27.9% of the overall wearable device market. The 2021 shipments will reach 71.5 million, accounting for 32.1% of the overall wearable device market.



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