Mido, Switzerland famous watch brand, founded by George Schaeren in Zurich, Switzerland in 1918. Mido name comes from the Spanish “Yo mido”, which means “I measure.” Mido’s watchmaking philosophy is a combination of timeless design and practical functionality, rather than follow the trend, to create long-time watches with high quality materials, accurate movement and excellent water resistance. Mido watchmaking philosophy is the combination of timeless design and practical function rather than follow the trend. The real design is more than the fashion trend more affordable test.
Mido watches models both original design and professional features, the next five classic series have their own characteristics, including the Observatory certified watches, immortal architectural All Dial series, the classic retro Commander series, solid and reliable Multifort Series, unique and elegant Baroncelli series and the sporty Ocean Star series offers a great variety of choices, has been deeply loved by consumers and collectors and sought after.
The birth of the helmsman series in 1934 marked a milestone in the history of Mido. As its name implies, this timer has a strong performance, has been highly appreciated and recognized. Its performance is confirmed under high stress test. His creator, Watts Salon, the son of the founder of Mido, was a Swiss Air Force officer during World War II, when he tested the helmsman under harsh conditions. His technology and aesthetic appearance, let people see the elegant, suitable for everyday wear military watches. For 70 years, the helmsman series has always been a symbol of perfection and classic permanence.